Management & Marketing Department
What We Do:
If you aspire to help a business get known or get results, the Management and Marketing Department is the right place for you. You’ll learn the most up-to-date approaches and have the opportunity to put them into practice, with courses emphasizing globalization, technology and ethical decision-making.
We encourage a strategic, sustainable approach to business that weighs all decisions against the triple bottom line of people, planet and profit.
How We Stand Out:
- Dedicated faculty who are personally engaged with students
- Qualified adjunct professors who bring practical business experience right into the classroom
- Valuable connections with alumni and business leaders through the , the Executive-in-Residence Program, the Dean’s Advisory Council, and scheduled events
- Emphasis on technical skills, critical thinking and a Jesuit emphasis on ethical decision-making
- Experiential learning both inside the classroom -- and outside, through internships
- Opportunities to stand out by participating in the and the KSOM Honors Program
Programs:
- - Approaches the field of business from a broad perspective, rather than a particular specialty
- - Sustainable Strategic Management involves a long term approach to achieving organizational goals and creating a competitive advantage by employing initiatives, products, and processes that focus on people, planet and profit.
- - Marketing is all about creating, communicating, delivering and exchanging value. The philosophy of marketing focuses on anticipating and satisfying customer needs and wants.
- - Allows students from the College of Arts and Sciences to earn a bachelor’s degree in liberal arts and an MBA degree in 5 years.
- - Designed to provide students with meaningful skills, attitudes, and behaviors necessary for starting new businesses, working in family businesses, or joining small entrepreneurial businesses.
Inside the Classroom:
In keeping with our entrepreneurial mindset, Scranton students learn by doing. Our courses include the following:
- Experiential exercises
- Delivering presentations
- Simulations
- Team activities
Our learning environment also includes the state-of-the-art Irwin E. Alperin Financial Center which opened in 2009. The center simulates a trading floor with an electronic stock ticker scrolling live feeds from the New York Stock Exchange, four 57-inch monitors displaying up-to-the-minute financial news, 12 Bloomberg terminals, and other computing tools for analyzing equities and currencies.
Hands-On Experience:
Internships are great ways to explore your chosen field while gaining professional experience to add to your resume. Our students have held internships at wide range of companies and organizations, including Bloomberg LP, the Philadelphia Phantoms, UBS Financial Services, and Prudential.
Student Research:
Professors conduct research in contemporary areas of marketing and management, involving students in their work.
Career Outcomes:
Our dedicated faculty and staff are committed to preparing students to succeed in whatever career or graduate school path they choose.
You’ll find Scranton management and marketing graduates working as:
- Account executives
- Market researchers
- Product managers
- Public relations specialists
- Sales managers
- Administrative managers
- Executives and executive trainees
- Entrepreneurs
- And more…
Here are a few of the companies that have hired Scranton marketing and management graduates in recent years:
- Bank of America
- Goldman Sachs
- Johnson & Johnson
- Ralph Lauren
- Walt Disney Publications
- Aberdeen Asset Management
- Aerotek
- Cantor Fitzgerald
- Creative Financial Group
- Lockheed Martin
- Prudential Retirement
- United Digital Technology
- University of Pennsylvania
