Publication Checklist
Things to think about as you plan your publication
Goals and Objectives
Who is the target audience?
What are the key messages you wish to communicate?
Is this part of a larger communications initiative or is it a standalone piece?
Is this piece tied to an event? If so, are there other print pieces that need to be considered, such as signage, posters, invitations, etc.
Is this a new project, redesign of a previous similar publication, or update of an existing publication?
What is the “shelf life” of this publication? (How long will it be in use?)
Timeline
Ideally, when do you wish to have a printed piece completed?
Is there flexibility in your production timeline, or is this publication tied to something with a fixed deadline?
Quantity
How many printed pieces do you need?
Type of Publication
What type of publication or publications best serve your goals and objectives? For example, brochure, pamphlet, newsletter, poster, etc.?
Design Elements
Ideally, are you interested in a color or black and white publication?
Is there a publication from our online portfolio that represents the design style or approach you are looking for?
Do you have high-quality photos available? If not, several options exist:
Stop by and look through our photo library
Stock photography
Custom photography. What is your budget for this?
What are key copy points for the text? Review our online Style Guide
Distribution
If you are mailing this publication, do you have a mailing list compiled?
Are envelopes required for mailing?
Budget Number
Please bring this with you to the intake meeting.
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